This is pretty bad but it actually makes a lot more than "zero sense." Similar things happen in other places. Everyone remember the Luke Skywalker cameo on "The Mandalorian," and how awful it was, and how there were some folks who within days of that episode airing were able to improve it a lot? Everyone remember how Skyrim mods improving the game were released within days of the actual game itself? And how, to this day, new content Skyrim continues to be released by modders that can exceed the quality of the original game?
Never underestimate our fellow nerds who have talent and dedication to do this kind of stuff.
And, even more importantly, have no profit motive to consider.
Take the Luke Skywalker cameo as an example. I've read that the most-likely explanation for how they were able to make such an awesome improvement to that scene was that they used footage of the actor from other performances to frame the CGI. Disney would've had to have paid for the rights to do that, and wouldn't have wanted to, but someone doing it for love and publicity, and potentially covered under the "parody" exceptions to the copyright laws, not profit, has fewer constraints.
Take the Skyrim mods as an example. Imagine what you can do when you use voice actors who are either volunteers or come a lot cheaper than, say, Max Von Sydow (who had an important role in the main game). Imagine what you can do when you don't have to worry about a release date looming, you can just do what you want.
And finally let us not forget just how much time the UO folks potentially have wasted on this dumb new shard thing.
So, sorry, but it actually makes considerably more than "zero sense."
It's just deplorable.
Which is a different concept.