That's going to get old. Seems like that took a page from Blizzard classic servers but I don't think this is going to work out.
Their main push with this is The Legacy System, which is basically the shard keeps track of player accomplishments, kind of like Achievements in WoW, and will keep those records in future seasons. Like for example: House Dol was the first to kill a certain boss and create a new legend.
When Season 1 ends, Season 2 will have items spawning that have the legend from the first season.
Of course since the first season hasn't even begun yet, and one of their main ideas being a long term future history, there is no real way to test this yet so who knows how it will work in the future or if players will get bored of being constantly reset.
Only time will tell what happens when Season 2 and 3 roll around.
That said, NL has a LOT of quality of life improvements like resource gathering, setting crafting containers, a very simplified and easier to understand gear system. I think it potentially can be more fun to play than production on that alone.
I like that Power is Power regardless of item and I don't have to deal with hundreds of random items to get the stats I want. It's closer to how original UO was even if we are never getting a real Pre-AOS Shard. =[