This is not an effective gold sink. Even if it was intended to be a gold sink from the very start (which I doubt, as there has been no evidence of a plan at any point)
then that should have been announced UP FRONT.
A gold sink should be a repeated but unnecessary for play consumable, ideally vanity (especially at higher ticket prices). It should NOT be a one off adjustment to something that has been hyped and anticipated for a year and a half with no mention of it being a gold sink. A gold sink needs to target the richest players, and castle owners are not necessarily they on any shard with the
possible exception of Atlantic. The devs know this perfectly well since they have used castle giveaways multiple times for various contests.
If Broadsword wanted to make money off this, they could have made conversion a store item, with winners getting a free one. Again though, that information should have been UP FRONT, not suddenly revealed after a year and a half of enduring a multitude of missteps and disappointments.
But as it stands, Broadsword won't be making money off it if--the only true winners here, as with so many things any more, are the cheats and the third party RMT sellers who might get a windfall from castle/keep owners looking to convert or be able to charge premiums on certain housing sales.
I don't know whose input has been going into this full process, but whoever it is needs
gone from any further decision making. No part of this contest has been anything but a big middle finger to the majority of the interested playerbase, and somehow it keeps getting worse. Unless they are going to pull a magnificent rabbit out of a hat at the last possible second, this has been nothing but an exercise in getting players' hopes up over and over again and dashing them every time. Whoever is making these calls needs to put down the shovel they are digging this hole with and put some serious thought into how we got here and what can be done to correct course. There are very clearly people being listened to whose opinions are based entirely on personal profit and greed. It needs to stop. It needed to stop years ago. There needs to be a logical strategy and a reasonable plan,
and it should not be informed or influenced by anyone with their own real personal profit at stake.
As I have said before, this should have been an easy slam dunk for the team, but that ball has been dropped at literally
every single step of the way. This dogged insistence on doubling down and making every little thing an expensive (whether that be in gold, cash, or time) and confusing ordeal is mind boggling. It's wearing me down. I don't expect perfection and I'm more than willing to give credit where it is due, but
come on. NOTHING about this has made any reasonable sense, been remotely player friendly, or had any QA whatsoever.
At least give winners a free conversion. Amazing.