Has anyone addressed the culture of those that are competitive minded? Our American culture is strongly geared towards believing that having the bestest and mostest stuff will make us happy. For instance, how long would it be, if I'm playing EJ, before I started feeling like I don't have enough space, options for all the goodies I want to have? The goodies that the 'elite' account holders have and I don't. They have a house, I don't. They can go there, I can't. They can do this, I can't. My belief is that this will bring in new subs and possibly balance out those, for what ever their personal reason is, who close their account(s).