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I have never liked the free to play model. "Free to play" is never actually free, it's more like "pay to win". One thing I liked about UO for a long time was that everyone was more or less even (though I don't think that is entirely the case any longer). One subscription, equal footing with everyone. F2P models favor players with more RL money, and I've never cared for that.
However...
UO already HAS a pay to win sort of structure... it's just not the developing company making that money. I know of many players who've returned to UO, seen how outrageous the cost of everything has become, and immediately turned to third party gold sellers, who operate freely and seemingly without consequence anymore. I know of many others who routinely buy gold just because it's easier than farming it. Or because they can't buy the supplies they need on their shard and it's cheaper than transferring to Atlantic and back if they don't have loads of shard shields. The sad fact is that a player with more RL money can easily buy the gold, resources, suits, rares, even housing, whatever, by giving their money to someone else to play UO. They didn't keep third party selling under control, and now it's practically part of the game.
To successfully implement a microtransaction system would require dismantling, or at least crippling, the thriving third party one that already exists. No F2P model will really make much difference for EA/Broadsword unless and until they start seriously cracking down on third party sellers. And they probably won't now--little seems to be truly bannable anymore outside of flagrant duping, and it seems like any active account is a "good" account. And the sellers undoubtedly represent a LOT of accounts.
F2P would greatly benefit third party sellers, but unless major changes are made within and without the game, it would be a big waste of time for EA/Broadsword, especially as people are describing it here. Keep a subscription for your housing? OK, so most established players don't change. F2P with a lot of the limitations listed here? Whatever, they'll just buy what they need from third parties and live out of bankboxes. Need more space? Make a new free account to hold stuff in the bank. That's a great business model... for the third parties.
The best thing UO could do to make more money is take a good hard look at the third parties and yank their market out from under them. Why not? People are already paying to win. Might as well pay EA/Broadsword instead of some dude with twenty scriptbots constantly running. And take a good hard look at the free shards. Some of them have microtransactions... see the kind of things they are doing.
Conversion to F2P would be very awkward anyway. An incoming F2P player, used to newer games that were designed with that model in mind, might look at a $12.99 or whatever per month cost for a house and wonder why one player's sub has a castle and they can only get an 18x18... or maybe smaller if they choose Atlantic. Should current castle owners pay a higher amount than owners of smaller homes? What about grandfathered homes? An influx of F2P players would also likely cause a whole lot of drama over vet rewards, especially the useful (as opposed to decorative only) ones. I'm sure there are tons of other issues that would arise. Point is that it would be a major shift not just in how the game is paid, but in what the majority player base values and expects, which could and would be very problematic for established players.
F2P on Test Center only is ridiculous. People would get used to setting their skills and having everything they needed dumped in their banks on demand, then once they paid to go to a real shard and had to actually work for stuff they'd laugh and quit. Test Center is for players who know the game to test changes to it. Something like a Haven shard--where the whole shard is one huge Haven, with a max total skills of maybe 500 (so they could get high in skills, but not have a full character), and where vets could transfer to and fro freely (also facilitating intershard trading and making it more accessible to more people, and so the F2P players could go back if they decided not to pay for a while) would be preferable. Make sure there are a few arenas for trying out PvP.
And no, F2P limited to Felucca is not good either--people abandoned Felucca in droves back in the day for a reason. Serving up clueless aspiring players as murder fodder will not have the effect you desire, and never did.
I agree that UO needs new blood, but I think F2P would cause more problems than it would solve. We need a MUCH better new/returning player experience. We need better customer service and account management (seriously, I'd love to know how many people have tried to come back and just given up after trying to fight with the account management system). We need Origin to fix its damn security holes already. We need better policing of griefing and cheating, better enforcement of the TOS. We need EM and global events that aren't disastrous grief parties and/or hopeless lagfests. We need better ingame communication tools (I can just see the fresh F2P transplants now... "what do you mean, no pms or mail system?!"). We need better gold management instead of the clunky check/gold pile system we currently have. Because even if UO WAS magically converted tomorrow to a perfect F2P system that both new and old players found satisfactory and enticing (ha!)... we couldn't handle a huge influx of new players the way things are now. It would be hot mess. Just look how that last Return to Britannia turned out.
However...
UO already HAS a pay to win sort of structure... it's just not the developing company making that money. I know of many players who've returned to UO, seen how outrageous the cost of everything has become, and immediately turned to third party gold sellers, who operate freely and seemingly without consequence anymore. I know of many others who routinely buy gold just because it's easier than farming it. Or because they can't buy the supplies they need on their shard and it's cheaper than transferring to Atlantic and back if they don't have loads of shard shields. The sad fact is that a player with more RL money can easily buy the gold, resources, suits, rares, even housing, whatever, by giving their money to someone else to play UO. They didn't keep third party selling under control, and now it's practically part of the game.
To successfully implement a microtransaction system would require dismantling, or at least crippling, the thriving third party one that already exists. No F2P model will really make much difference for EA/Broadsword unless and until they start seriously cracking down on third party sellers. And they probably won't now--little seems to be truly bannable anymore outside of flagrant duping, and it seems like any active account is a "good" account. And the sellers undoubtedly represent a LOT of accounts.
F2P would greatly benefit third party sellers, but unless major changes are made within and without the game, it would be a big waste of time for EA/Broadsword, especially as people are describing it here. Keep a subscription for your housing? OK, so most established players don't change. F2P with a lot of the limitations listed here? Whatever, they'll just buy what they need from third parties and live out of bankboxes. Need more space? Make a new free account to hold stuff in the bank. That's a great business model... for the third parties.
The best thing UO could do to make more money is take a good hard look at the third parties and yank their market out from under them. Why not? People are already paying to win. Might as well pay EA/Broadsword instead of some dude with twenty scriptbots constantly running. And take a good hard look at the free shards. Some of them have microtransactions... see the kind of things they are doing.
Conversion to F2P would be very awkward anyway. An incoming F2P player, used to newer games that were designed with that model in mind, might look at a $12.99 or whatever per month cost for a house and wonder why one player's sub has a castle and they can only get an 18x18... or maybe smaller if they choose Atlantic. Should current castle owners pay a higher amount than owners of smaller homes? What about grandfathered homes? An influx of F2P players would also likely cause a whole lot of drama over vet rewards, especially the useful (as opposed to decorative only) ones. I'm sure there are tons of other issues that would arise. Point is that it would be a major shift not just in how the game is paid, but in what the majority player base values and expects, which could and would be very problematic for established players.
F2P on Test Center only is ridiculous. People would get used to setting their skills and having everything they needed dumped in their banks on demand, then once they paid to go to a real shard and had to actually work for stuff they'd laugh and quit. Test Center is for players who know the game to test changes to it. Something like a Haven shard--where the whole shard is one huge Haven, with a max total skills of maybe 500 (so they could get high in skills, but not have a full character), and where vets could transfer to and fro freely (also facilitating intershard trading and making it more accessible to more people, and so the F2P players could go back if they decided not to pay for a while) would be preferable. Make sure there are a few arenas for trying out PvP.
And no, F2P limited to Felucca is not good either--people abandoned Felucca in droves back in the day for a reason. Serving up clueless aspiring players as murder fodder will not have the effect you desire, and never did.
I agree that UO needs new blood, but I think F2P would cause more problems than it would solve. We need a MUCH better new/returning player experience. We need better customer service and account management (seriously, I'd love to know how many people have tried to come back and just given up after trying to fight with the account management system). We need Origin to fix its damn security holes already. We need better policing of griefing and cheating, better enforcement of the TOS. We need EM and global events that aren't disastrous grief parties and/or hopeless lagfests. We need better ingame communication tools (I can just see the fresh F2P transplants now... "what do you mean, no pms or mail system?!"). We need better gold management instead of the clunky check/gold pile system we currently have. Because even if UO WAS magically converted tomorrow to a perfect F2P system that both new and old players found satisfactory and enticing (ha!)... we couldn't handle a huge influx of new players the way things are now. It would be hot mess. Just look how that last Return to Britannia turned out.