+1
I always thought it was very easy to reverse a transaction through paypal, especially with virtual goods, which is why sellers dislike paypal.
You are wrong. I happen to own a website that Blizzard is not very fond of.
PayPal in the last couple of years defined its position concerning virtual goods. In short, their policy states that they will take no action in favor of the seller or buyer for virtual transactions because delivery, or lack thereof, is not verifiable. Therefore, there are only two ways to have a virtual transaction reversed when using PayPal.
1. You can claim that the transaction was unauthorized. If you do this, you will be presented with the responsibility of proving to PayPal that your account was hacked and that you did not authorized the transaction. VERY difficult to do, since IP Numbers and other stuff are used to determine if it was actually you that made the purchase.
2. IF you paid for it through PayPal, by using a a creditt card attached to your account, then you can go directly to the credit card company and file a legal affidavit with them to have the charges reversed. This is actually pretty simple to do, BUT you must have actually paid for the item by having it charged to your credit card. When the credit card company reverses the charge, PayPal will in turn reverse the charge on the seller, AND hit him with a $10 penalty.
This is why I never carry a balance in my PayPal acount. That way when I purchase things (virtual or physical) I am able to get my money back if I get screwed by the seller.
If you wanted to sticky this, or any part of it, it might help others who thought they were safe to be more cautious when buying virtual goods.