Mh, that guy knows Privateer 2. He cant be bad
By the way, USE A FREAKING WHOLE SITE TO TELL UO AND NON UO PLAYERS WHEN A STORY ARC BEGINS and what happens.
Take some artwork from concept design and show it!
Even its a model from warhammer. Annouce the event in a form which makes people think "wow, have to join that game, something is going on there".
The most epic story isnt epic or huge if you cant communicate it right.
Order Jeremy to write only about this or whatever.
Use the advantage of a non static world!
Even three new customers would pay out that effort in several month....