Great article, very well said. Ultima is the star wars of MMOs; it's old, the graphics arent the best, but it defined the genre and has yet to be surpassed. And maybe if it was marketed as such, we would be more popular. Ea should market the nostalgia of it all, draw former players of both the mmo version and the original single-player version by reminding them of the good old days. Remind them, too, of the things they can't get anywhere else. The housing system, for instance, which to my knowledge is unique to ultima (except maybe for dark fall).
As has been said before on these boards, we suffer from a lack of attention. But uo is still the best one out there.