Richard Garriott thought people would be "nice" and follow some sort of order or his virtues...
Shows what little he did understand about human nature.
I believe he did understand a lot more than you think, problem was, he should had made a few Happy Shards, with very limit PvP, for the ones, who did like the risk of dying to other players.
It works fine on Siege, always did. The ones, who can't handle the risk, stay of the shard and the ones, who only want to hurt others to feel powerful or to gain easy stuff was kicked of the shard.
I was red on Siege for 10+ years. As I was known as a roleplayer, I was treated with respect. The blue anti PK's would go easy on me, so would the reds.
I was red on Freja on Atlantic from 1998 - 1999, and also there, I survived fine as a lonely red, even when a few more kids survived there.
A player, who ruined his reputation on Siege, from killing newbies and crafters without any mercy or dry looting his victim/enemies, would get it hard on Siege but not as hard as the one, who would scam people or worse.
Now with Gen, guild and alliance chat, it's very hard to be an ass and hide in the game, the words will get around and I believe it's about time to changes the rules.
Now where players can transfer between shards, choose 1-2 low popular shards, tell players, that after 2 months, they will changes to PvP+, so all facets but Trammel will become Felucca ruleset and reds will be allowed to go everywhere but can't attack blue in Trammel. Blue can attack reds in Trammel but it will make them orange to reds for 20 min. Outside Trammel, they won't be flaged orange for attacking reds.
Yes I know, some players will end up with a house in Fel zone, but with house teleporters, they can easy make a safe way to get there.