I guess my question would be if they are "cancelling" traditional holiday gifts and events (Valentines, Easter) and focusing on international players; what "international" holidays have they added for that player base?
I don't think they plan on any new "holidays" for the foreseeable future, at least not like we've had them in the past.
I mentioned this on the official forums, but they could transition to something more automated, similar to say the Darkmoon Faire in WOW, and Ultima IX even provided a nice little setting for it, quoting myself:
Doesn’t have to be an island, could be something like this from Ultima IX: “
Now there was a certain inn, located midway between Britain and Yew, and famous for its excellent autumn ale. So good was the brew that many fine folk were given to retire to that place for a fortnight's holiday when the new casks were breached. Tents had to be pitched on the grounds to hold all the guests, and for two weeks each fall the place took on the air of a fair or festival.”
One week a month (or a weekend) just a fun thing to run around or meet up with friends there. The item collectors get items, for newer players there are things to do hat can help them out, for existing players it’s a chance to see other players outside of Malas or the spawns, etc. and because it’s like clockwork, unlike most events, there’s no stress if you can’t make it that month.
And being monthly, it won’t feel like a waste of dev resources for a one-off event.
Wouldn’t be hard to figure out what it could look like (but it would take some dev time) - we have 9 Ultima games and a handful of expansions (plus the two Worlds games) plus UO’s past, to poke around looking for events. A starting point would be having a Gypsy wagon at the entrance, and the paragraph I quoted above and looking at the Solstice and Spring Festivals from the games. Neutral ground between Fel and Tram players as well. There’s tons of NPCs from the games that haven’t been tapped.