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The numbers will bounce around a lot until the Q4 financials come out if they even release the real numbers there. There are a lot of people attempting the game and trying it out and a lot of the one month free trials are coming to an end. Its getting to the point where players have to make the decision to pay or not.
I enjoy the game and will stick around. Hopefully others do as well.
As a note, those of us who have spent time in the games industry know that numbers aren't always accurate or truthful. The best thing to do is check the videogame sales tracker charts, the MMORPG charts, the business journals for the entertainment and electronic industries, etc. It gets you a more rounded picture.