I think as the UO playerbase has aged, a lot of us have found that our playing time has been squeezed and shifted significantly from when we were younger. As a result, if we've felt that it was important to continue as members of our old guilds instead of quitting and joining other guilds that might have more members and might seem more active, we've had to adjust to many times playing UO solo because our schedules just don't mesh with our guildmates' schedules as easily or frequently as they might have done in the past.
For many of us, we're also spending more and more time working on developing characters on shards other than the ones we originally called "home." This may be because we enjoy doing EM events on various shards and then sending the rewards back to our "home" shards or selling them. Or we may spend that time building characters all over the place because we enjoy the feeling of accomplishment that it gives us and because it opens up more opportunities to pair up with guildmates to do do things with our low-level characters that would be far too easy and less satisfying than if done with our "finished" characters on our "home" shards.
With the current RtB promotion going on, I've seen one old guildmate return and actually activate one of his several accounts and pay for full-fledged character transfers to move a couple of characters from Baja back to GL. He's also letting a friend who has never played UO before use one of the accounts to train some characters and has told me that the friend seems to be pretty well hooked on UO now. My old guildmate's younger brother finally managed this week to get some help from EA or Broadsword to locate his old account and now, hopefully, he will also soon be playing again and will perhaps activate his account as well. Unfortunately, whether or not that happens is a little bit in doubt as many of his developed characters are on Baja and someone is probably going to have to pony up for some character transfers at some point to get their little group playing together more easily on Great Lakes.
I think we really need to see the RtB promotions happen a lot more frequently, perhaps as often as once per year. I also think that it would help if full-fledged character transfers saw at least a small drop in their price. There are many people out there who could potentially return to UO and I doubt that the majority of them are anywhere close to being able to qualify for shard shields to help with moving characters around to where old friends might now be playing.
It might also make sense to run a sale on High Seas, SA, and bank/character slot increases around the same time as a further incentive for potential returnees to upgrade their accounts and be able to more fully experience all that UO has to offer.
Maybe with UO being on Steam sometime in the near future, we will see slightly more frequent RtB promotions. Maybe someone will even see fit to come up with a promotion that packages some of the upgrades with a one- or three-month reactivation of an old, dormant account.
I think it would also be extremely helpful if the official UO website picked up and expanded on an idea that JC the Builder used on the uoguide.com website here:
http://www.uoguide.com/Return_to_Britannia and here:
http://www.uoguide.com/Changelog . How helpful pages like these are to returnees! And yet, how many of us are even aware these pages exist?
I think, as Lady Storm said above, the dev team is trying to implement some good changes. I'm sure this time of the year always makes them feel like they're working in a pressure cooker because of so many old, established "important dates" being compressed into such a small wind of time. Hopefully after Christmas they will get to breathe a bit and we will see more give and take with the players and ideas on how to rebuild UO's population can be explored and refined and brought to fruition.
In poking around on the Dark Age of Camelot websight, I noticed a couple of things there that I am hopeful will also apply to UO:
- The return of a periodic newsletter for the game.
- The return of leaderboards over the next few months.
- In the near future, game logo T-shirt availability for non-US customers.
- A "casual group finder."
- In-game mail.
- The continuation of creating in-house "How-To" videos to help returning players get back on their feet.
- Leveraging live player-streaming and player-made videos about the game.
- FAQs with patch notes that address some of the "why?" that goes along with the "what" in the patch notes.
- Guild and social management tools.
- And last but not least, new responsibilities for the old producer of DAoC, Talal Saad. He announced in late September that he is shifting to a new job where "rather than serving at the helm of one particular game, [his] responsibility will be to act as advocate and to use [his] time and energy to focus on how Broadsword can have a bigger impact, provide more investment, and achieve greater success for multiple products." [
http://www.darkageofcamelot.com/article/passing-torch]
Sorry this is in my usual long, rambly style. I guess I just couldn't resist the urge to stick up my hand and say, "Hey, wait a minute there.... Here are some thoughts from someone who isn't necessarily a 'bitter old vet,' since I haven't quite reached the 10-year mark in UO." I'm not sure I would have stuck with UO if I'd started playing it in the early days. Yes, I've tried Siege and I still have houses there and playing there for a while and building characters there was a good experience and kept me from completely quitting UO at one point. But as someone who doesn't really enjoy PvPing for a variety of reasons (not as agile/quick as I once was, don't have tons of gold for getting good gear, etc.), Siege just isn't that appealing to me, especially now with VvV being active there.
Anyway, just throwing some ideas into the thread, for whatever they're worth. I think the key to getting UO's population to go up is getting old players to come back and stick around. I'm not sure that is something that the devs can manage all by themselves. I think we as players can help them with coming up with ideas for improving UO and making it much more accessible and enjoyable for returnees. Fodder for a different thread, I guess.