Yes its a collectible
But its only a robe with no bonuses THANK GOD
So this is ok for me too, people who attended at the "show" got this...its a normal marketing package
In the end, i would be happy to see it at least buyable at the origin store plus alot of other collectibles that should have been or should be produced for this moment
Pins, different T-Shrits, Stickers, Coffe-Cup, Mouse-Pad, etc..
And also add all the Japanese only items to the worldwide Origin Stores too..
What i now know for sure, there is no real marketing expert responsible for the UO side at Mythic/Bioware/EA - since i do alot of this stuff in my job, i know a little bit about it, AT LEAST IT SEEMS LIKE there is noone doing this 24/7 as his main job...
I can only hope, this is going to change soon - as far as i was able to evaluate through the live stream, it was a medium attended town hall meeting, soso well organized but in MY opinion,
not very professional - i would be interrested how much budget the marketing divison UO side has been given to organize this. Not much i can say, for sure..
The problem is, if you show off this kind of a semi/pro town hall and 15th anniversary meeting, alot of people might also think this is only some kind of semi/pro game - if you know what i mean - the less recources (manpower, marketing, money) you show off you putted into this (and it was not much, it was CUTE but not professional) the less people will get attracted by it.
IMO you missed a huge possibility here, to show UO got another 15 years because EA/Mythic/Bioware is 100% behind it; producerwise, moneywise, marketingwise...
You shoulda have gotten alot of money for make this a professional event - all i could see on the internet was bad quality live streaming and bad sound, a small wall and a poor Mesanna jumping
around on stage trying to make people WOHOOO and OOOHHHHH most of the time - and a guy wearing pink wings.........................................Investment into marketing is a huge thing when it comes to get the little extra money...and here again you missed to do this little extra money...all this items woulda have been sold on the origin store...you woulda have made 1k $ in a week only with items 2,99 to 9,99 $ in the store...
Maybe you shoulda talk to G.Lukas about marketing - SW has been called a "joke" back in the 70's and we all should know his story of grabing the marketing rights and how he got rich by bringing out TOYS of it - well UO tried it one time with LBR toys but it wasnt promoted good enough too - Scott's toys are awesome but died the semi/pro marketing-style as we all know hehe
If you are looking for a marketing guy for the UO Team, let me know - but i would have to work from central europe - and i am pretty cheap to have