You want the flat bottom truth?
You cannot save it. It's impossible. This is a major, publicly trading corporation and frankly, I'm surprised (but of course, glad) that the game lasted this long. I am sure that when the devs (and EA game managers) learned that there simply wasn't money here, they had to move on and it needed to close.
I hate to crush hope. I, too, like believing that there is hope. I certainly do not want to lose this treasure of a game--I have too many friends here, and I've played for so long.