DAoC has less than 50k subs worldwide if you believe the numbers. How many does UO have?
Roughly 100k, according to this article:
http://www.gamesindustry.biz/articles/warhammer-time
However.....As others have pointed out, their MMO experience isn't limited to
Dark age of Camelot. They have acquired a reputation of specializing in MMOs. Their MMOs aren't
Ultima Online.....But as a company they do show some sign of understanding the business model of an MMO, which is very simple: Once you make up your startup costs, it's all profit. So all you have to do, really, is not screw up
very badly (example:
Saga of Ryzom screwed up very badly, and is gone at least for the moment), and you're still raking in the cash.
EA never quite got that. They seemed to keep expecting their online properties to sell like their sports games, which of course they had no realistic chance of doing.
Also......Mythic was developing
Warhammer Online: The Age of Reckoning, which was among the more anticipated MMO titles. I think EA sees that game as their best chance to challenge
World of Warcraft. Why spend millions to develop a new MMO, which you obviously can't do (notice the stunning cancellations of
Ultima Online 2 and
Ultima X: Odyssey, and the comparative lack of success of
Ultima Online: Kingdom Reborn), when you can also spend millions but save yourself all of the pain in the ass development work, get all of these successful online properties, and then have them manage your only significant online property to boot?
Mythic's games aren't on the scale of what
Ultima Online was and, to a degree, still is.
But they had the experience, they ran more than one successful MMO which EA had not done. EA had
Ultima Online and that was about it. And they had the upcoming
Warhammer Online: The Age of Reckoning property.
Basically, Mythic knows how to toss the game out into the market, maintain it, and watch it make money. EA is always trying to
do stuff. And that ain't always a good idea. Mythic, I believe, saw their subscriptions of
Dark Age of Camelot go down after they did some major change or other.
Here's a good article:
http://www.gamespot.com/news/6152975.html
And here's another one:
http://pc.gamespy.com/articles/713/713563p1.html
And here's the Mythic Press Release:
http://www.mythicentertainment.com/press/06202006EAMythic.html
Now sure, it's entirely possible that any business decision was bad, and was made on other-than-rational criteria.
I may be wrong about why, it may e that whoever it is that runs EA was just in a buying mood that day, and it was either Mythic or a new toilet seat.
But frankly I like Mythic so far, and I am glad EA bought them and I like the direction we're headed in. I see more people than I have in awhile in-game.
-Galen's player