Dear god just make the 14-day trial unlimited and see what happens.
I looked up the limitations/restrictions placed on trial accounts and this is what I found:
-Cannot place a house.
-Cannot be co-owned to a house or receive a house in trade.
-Cannot visit Felucca dungeons or Felucca T2A.
-Only receive basic ores and logs (iron, plain logs) even if they’d otherwise qualify for better types.
-Cannot receive sand or stone when mining.
-Will not receive ML rewards for resource gathering (jewels, ingredients, and white pearls while fishing).
-Will not receive rewards, monster kill points, or virtue points from champ spawns.
-Will not get scrolls while doing champ spawns.
-Will not gain Justice virtue points for killing murderers.
-Cannot use Valor or Justice virtues.
-Cannot Protect or be Protected by another player.
-Cannot use Scrolls of Alacrity, Power Scrolls, Stat Scrolls, or Scrolls of Transcendence.
-Cannot use Commodity Deeds.
-Cannot do Community Collections.
-Cannot use Soulstones or fragment soulstones.
-Cannot use Pet summoning balls.
-Cannot use Bracelets of Binding.
-Cannot use the Bag of Sending.
-Cannot do any repeatable quests – even if they are normally repeatable.
-Cannot acquire BOD’s.
If trial accounts could become "permanent" instead of only being open for 14-days as a way to get people to stick around longer without having to pay for a subscription, do you think the above list should be modified in any way, especially considering that the goal of making them permanent "free" accounts is to get them to sporadically spend money buying things from BS/EA through the in-game store?
And what about a mechanism to let people with lapsed subscriptions come back permanently without having to pay a subscription fee again? What kind of restrictions would those accounts need on them to make things equitable between them and paying subscribers but still fun enough for someone with houseless but likely fully developed characters to stick around? Would they need the same restrictions as "permanent" trial accounts so they'd get limited resources, no quests, no BODs, no use of commodity deeds, no going to Fel, no house or co-ownership, no further use of soulstones or scrolls?
The restrictions that I see as being perhaps the biggest obstacles to getting people who aren't willing to commit to ongoing subscription fees but who would be willing to play houseless and pop in randomly now and then and come and go as they want are the inability to use commodity deeds, soulstones, and any kind of scrolls and the 125-item per character limit on bank storage. Would it make sense to have those things be made available, perhaps still on a limited or modified basis, to an account for one-time payments?
Also, in either case (trial accounts or non-sub-paying-reactivated-lapsed accounts), what could you sell them through the in-game store?
Sorry that's all kinda disjointed. Typing it on the fly before running out the door.....
*Edited to fix a typo and add a question mark to first full paragraph and add the word "further" to last sentence in second full paragraph.