Taken from here:
http://boards.stratics.com/php-bin/uo/showthreaded.php?Cat=&Number=7587467&page=0&view=collapsed&sb=5&o=7&vc=1
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Robert_EAMythic
UO Community Relations Director:
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1.) In what one, two, or three ways may our players best assist thee in forging our future?
2.) How important to thee are these three goals; keeping existing players; reclaiming former players; and claiming new players to Sosaria?
3.) Some value role-playing while some do not. Do you believe UO is best played by those who establish characters with "roles" and personalities, by those who "play" the game more like a stand alone pc type game, or may both playstyles be played well or poorly?
4.) You have shared with us that you intend to play UO, is it your plan to visit many or all shards anonymously, or only some shards?
5.) Many perceive an attitude by EA/UO towards its customers of "play & shut up, or quit." Regardless of whether or not that "perception is reality," what attitude do you hope or intend to display toward our playing customers?
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My apologies for my late appearance and my thanks for your patience.
1) Constructive feedback is probably the single best help players can provide. Now that the UO team has made the transition (and it's great to meet them in person), we are gearing up and making some new plans (which I can't go into quite yet). As we start to reveal those plans, good player feedback is an important part of the process in making the game better.
The next most important aid players can provide is in getting the word out. If you have friends who haven't played in awhile, tell them what's going on in the game. If you have fun in a live event, let your friends know. If you have a guild and are looking for more players, get the word out. Running a player event - make sure people can find it. My team could do things all day long, and it would never compare to the power of players helping players. We support the community, we help nourish it and keep it growing, but all of you are the community.
2) Well, they are all important for different reasons. Keeping existing players in the game keeps the heart and soul of UO alive. The long-term players tend to be more dedicated and passionate about the game and put more of themselves back into the game, making it a better place to be.
Getting new players into the game is important because it injects fresh blood into Sosaria. New players tend to have a lot of energy and that's good for everyone. It's also good for the vets to have new players to mentor. Some of the best times I have had in UO revolved around showing a new player the ropes. It can help to see the game through the eyes of a newbie from time to time.
Bringing lapsed players back into the game is also important. They are a cross of the two previous groups. There's a lot of experience and knowledge about the game and UO storyline, but at the same time there can be many new features, places and abilities for them to explore.
All three of these groups are important and one shouldn't be neglected for the others.
3) A question near and dear to my heart. I enjoy role playing. Many people do not. Many people differ as to their definition of role playing. I think all playstyles have a home in UO as the one factor that is consistent between all these different groups is that they are social gamers. UO encourages people to found guilds and recruit people who share their playstyle. What's important is that people have the ability to play the game in their preferred style. I will say, however, that the story behind UO provides a compelling backdrop for roleplaying.
4) I would like to try to visit each and every shard. I will probably play on some more than others just so I can get a character or two built up and re-experience that growth curve. Before coming to EA Mythic, I played mostly on two shards, sometimes visiting a third because I had real life friends playing there. I know that one shard isn't representative of another and each has its own personality. It's the little (usually player-made) differences that make each shard unique.
5) The attitude I would like people to take away, not just from myself and my team, but from the whole UO Team, is that we really do care about this game and its players. Every person working on UO is passionate about the game and wants to make it a better experience for the players. You spend 5 minutes in the presence of someone like Tim Cotten and you can feel how devoted he is to this game. It's not just him either as there's a whole group of hardcore UO fans here. Can we do everything the player base might want (or we might want)? No. We work in the realm of the possible. I, as much as anyone on these boards, am fully aware of the long history of UO and community support. There have been moments of greatness and times of troubles. I want to strive for more of the former and less of the latter.
I suppose that’s enough for now.
Bob
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Community Relations Director
EA Mythic
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He's got some good answers , but he's a Community Relations Director (spin master) , sometimes I really think this EA Mythic group is really going to boost our game , it's when they use any of our favorite words (soon , working on it , next week=2 months , ect)I hate them most.
No to new lands build off current ones...