Does this question really deserve a separate thread?
If it is something as easy as a sort direction, why not satisfy both parties and make it selectable/changeable?
Speaking of sorting, why does have to be limited to price only? I would like to see a flexible system, where I might be able to sort it by i.e. fire resist, LMC, damage eater, whatever, any numeric value. After all the sorting algrithm doesn't care by what value he's soerting and in which direction.