It IS a term to get people to play, but it IS technically accurate. You don't HAVE to pay. Its 100% optional. The game may be limited or even crippled, but you can still play it. It is free to play in some form.
It's free to play a very limited portion of the game. However, UO already has a trial account that has many of the limitations that are kicked around by f2p fans, the only thing missing is that there is a time limit on the existing trial account. Remove the time limit, and you have f2p without a massive coding nightmare. I can point you to the trial restrictions if you're curious.
As for Runescape, although I haven't played in a while, it had advertising that you have to view, and it's involved with Wildtangent, and I will not have anything to do with any game involving Wildtangent. I have not played Runescape since they did the Wildtangent bull****.
Some. Not many. Just like how KR was going to bring in a flood of new and old players. Didn't happen, subs kept dropping.
KR's problems...that's its own thread, but I'd like to think that KR would be handled differently in 2011.
The thing is that you seem to expect that the player base wont drastically rise.
Even if the player base rose, the problems would still exist, and those problems would be a barrier to keeping those players around.
UO is/was profitable. We all agree that UO could use more developers and artists and community relations people. If UO does not get those extra resources when it's currently profitable, there is no guarantee that it would get them under an f2p model and that the profit wouldn't go elsewhere (Star Wars, EA). Without those resources, UO would still be where it's at now, and the things that turn people off to becoming long-time players would still turn them off under f2p.
That's not a bad idea, but I doubt it would bring in many players. And honestly I hardly ever see UO mentioned anywhere, unless its like "Holey cow is that still running?" or when they are giving out kudos for longest running games.
I see UO mentioned a few times a week on major gaming sites. As for BioWare.com, it would take 5 minutes to put up a little banner and it's free to do. They advertise for Warhammer on there, and that's probably doing worse than UO.
It... already is. If it were f2p there would be less of a barrier for it to be played.
My point, not clearly made, is that the things that pulled many of us to UO - the first mainstream MMORPG or the original Ultima lore, are things that no longer matter. You have to look at UO through the eyes of a teenager or twenty something that thinks Richard Garriott is that guy that went into space. They would take one look at UO's website, Google to find some screenshots since you can't really find out anything about the gameplay on the UO website, and then bail on it.
There are just too many things that UO needs worked on before it could ever be considered to have a change in payment models, and as players, we don't really pressure them on those things. Only a few of us seem to think there needs to be an official community, only a few of us care about how crummy the UO website is, and outside of an occasional post on the new player experience thread, not much concern is shown about the new player experience, etc.
If you don't work on the things that get the players
comfortably into the game (new player experience, official community, website that actually helps), and then work on the things that keep them in the game, they just aren't going to become vets.
When the Origin migration was done, they said they migrated 2.6 million accounts. UO never got above 250,000 even when it didn't have much competition. We can point to EverQuest, EVE Online, Star Wars Galaxies, Warcraft, and Dark Age of Camelot as having an impact on UO in the mid 2000s, but the issues that existed back then that kept UO from competing in 2004-2005 are the same issues in 2011, only possibly worse in a way.
If EA/BioWare won't properly support UO in 2011 under the existing subscription model, there is no reason to think that would change under an f2p model. We're down to one or two community people that we share with two other MMORPGs and an arena game. We've got a website that is a shadow of itself. We're still having client arguments.
Adding more players is important, but actually keeping those players is the bigger issue. We have so much to offer people who get tired of the theme park MMOs, but EA/BioWare do not see it that way.