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[drewster513]

does uo actually advertise on any sites or in shops i haven't seen any for years now maybe they should invest in some advertisement to get new customers

 

[Taylor]

My understanding is that Broadsword is more amicable to traditional marketing than EA was, so perhaps we'll see some soon. We would be happy to run them on our various sites and properties, both UO and DAoC. We kind of love those titles.

 

[drewster513]

ahh thats good to know i hope they do decide to advertise abit more than EA did EA kinda just wanted this game to die IMO
LONG LIVE UO

 

[Zosimus]

EA should invest in time cards just for both UO and DaoC like you see at the stores. Examples like Club Penguin and Wizard 101 to name just 2 of the many out there.

The EA cards already exists and not game specific on the design of the card. Some may not think they are considered advertisement but the days of the box on the shelves are gone since everything almost went to digital download.

 

[drewster513]

this game is nothing to do with EA now so maybe broadsword can come up with some genius marketing idea

 

[Zosimus]

Who do you pay your monthly sub to? EA not Broadsword.

 

[Flagg]

this game is nothing to do with EA now so maybe broadsword can come up with some genius marketing idea

Erm.. EA funds the game. EA gets any profits from the game. They pay the bills.

 

[drewster513]

i thought broadsword had completely taken over it sorry

 

[Taylor]

Payments are received through Origin, but aside from infrequent pulse check meetings, EA isn't involved at this point. Broadsword is managing both titles end to end: marketing, development, QA, support, etc.

I think it's important to understand the implications. EA invests money in new, multi-million dollar titles. It doesn't make sense to use their revenue to market small titles, even when the titles are profitable, because the potential ROI is a drop in the bucket comparatively.

Broadsword, on the other hand, is supported exclusively by UO and DAoC at this point. With no half billion dollar titles in development, they have a much stronger incentive to invest in marketing, grow subscriptions, retain subscriptions, etc. They also have more of a visceral connection, since they've all worked on it for so long.

Granted, incentive != delivery. The proof is in the pudding. But incentive is a spark.

Stratics can guarantee over a million monthly ad impressions, and since most of us are volunteers (myself, included), we can offer very low CPM. We have lots of high-impact visitors: UO players who've never tried DAoC, visitors who've moved to illegal shards and could be lured back, etc. The right marketing campaign could be beneficial. Just sayin'.

 

[Warpig Inc]

It is a lengthy search just to find UO on the EA site. They keep UO under the floorboards in the attic. The yearly anniversary has ammazing longevity news reports that gets the few new intelligent players.

UO is MadDog 20/20 and the free shards are crack. Take away the crack and the booze hound population will grow.