Just to get more money out of people? If I didn't turn it into an auction and kept taking offers, how would it be any different? I decided to set an end-date if it got up to 100m, because that is the minimum I'd *probably* allow it to go for, so that I could get rid of the item sooner than later.
Now I changed my mind and it's not longer an auction and I'm just going to keep taking offers, sound good?