the ea shop is worst than uogamecodes

italy ea shop:
- Stygian Abyss upgrade code: 16€
- 5x Stygian abyss - new account: 0€
- High Seas booster pack: 1,90€
Something wrong here too?
I was thinking more of the US store - the regional ones are pretty poor, mainly... although your Italian one beats the UK one!
Searching for Ultima Online on the UK one gets you the following list
Ultima Online:™ Stygian Abyss Expansion Pack (UPGRADE ONLY)
Genre: Role Playing
PC PEGI 16+
£9.99 incl. VAT add to cart
Ultima Online:™ Stygian Abyss Expansion Pack + 30 Days Game Time
Ultima Online:™ Stygian Abyss Expansion Pack + 30 Days Game Time
Genre: Role Playing
PC PEGI 16+
£19.99 incl. VAT add to cart
Ultima Online:™ Stygian Abyss Expansion Pack + 30 Days Game Time
Ultima Online:™ Stygian Abyss Expansion Pack + 30 Days Game Time
Genre: Role Playing
PC PEGI 16+
unavailable incl. VAT add to cart
Ultima Online:™ Stygian Abyss Expansion Pack + 30 Days Game Time Ultima Online:™ Stygian Abyss Expansion Pack + 30 Days Game Time
Genre: Role Playing
PC PEGI 16+
unavailable incl. VAT add to cart
Ultima Online:™ Stygian Abyss Expansion Pack + 30 Days Game Time Ultima Online:™ Stygian Abyss Expansion Pack + 30 Days Game Time
Genre: Role Playing
PC PEGI 16+
unavailable incl. VAT add to cart
Ultima Online:™ Stygian Abyss Expansion Pack + 30 Days Game Time
Ultima Online:™ Stygian Abyss Expansion Pack + 30 Days Game Time
Genre: Role Playing
PC PEGI 16+
unavailable incl. VAT add to cart
Ultima Online™: High Seas Booster Ultima Online™: High Seas Booster
Genre: Adventure, Online, Role Playing
None PEGI 16+
£9.50 incl. VAT "
And yes, it does repeat itself several times and each has it's own 'add to cart' button,, and yes, the same products are both simultaneously available and unavailable (and how the hell can you manage to make a serial code generated by a machine 'unavailable' is also beyond me)!
Quite why they can't just sell UO-related things direct from their main store remains a mystery to me...