If anyone on Europa needs a heritage token, gimme a shout, I have a stash.
The number one rule in business is make transactions easy. Folk have money, you have items, you want the money, they want the items. It seems that the plan is to complicate this process as much as possible, what with shuffling stuffs around, 'checks' on transactions that take ages and the new 'improved' in game shop system. As a business model, it makes absolutely no sense whatsoever...
I remember when you could go to the store, buy an item or an upgrade, go to your email and get the code, then log in and apply it, all within fifteen minutes or so. That system made sense, and was a good deal simpler than what's in place now.