It's kinda the elephant in the corner. At the moment i could probably find 10 web sites selling UO Gold. I could see if that option wasn't on the table EA/Origin/Broadsword might not want to get involved with it. But since it's been a readily available option for many years I'm at a loss to understand why EA doesn't take that money for themselves? It doesn't really matter if you think buying gold is a fine or horrid idea. That option is already there everyday anyway. My thought being that it would make the game more profitable and extend it's life. Just thought I'd bring it up, although I'm sure it's not a novel idea.