Check the new title bro
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I already knew you had the title. My comments were more directed to Bianca concerning ways to keep information flowing much easier and faster with current CoD members and fans.
You had made a post on Uhall about still trying to get the hang of the social media ( not in those exact words). What is your Stratics twitter name? What else are you using to promote Stratics? I went to Facebook Stratics and it's confusing who is posting. Is it just one person or many under the account? The Stratics Twitter seems it's the same way.
Since Stratics is known for UO you have an uphill battle unless you sit there at your computer all day and evening to watch any issues that people post or player run events. Then you must have an open line 24/7 with a dev that may post some news or issues on what ever social media tools you are using. Then trying to play a game or having a life but constantly watching Stratics to make sure you are not missing any updated dev posts.
Then lets get to a more complicated and time eating part of being a social media community manager. Player run events that are posted with time and dates. You would have not to just post those when and where links. Also you would want to post while being there so the followers on social media knows whats is going on if they are viewing it on their phones while real life took them away from the game.
Maybe that isn't in your job duties but Stratics is so heavy dependent on UO your kind of in a position to heavily promote all events and to attend them. Both official events and player run events. Even though most of the UO community is so against social media it still has to be a UO presence on social media or the game just falls behind farther more. I never understood why UO players have against such tools that can actually help and show the world that UO is still alive. How many players that are antisocial media may be pleasantly surprised to know that you came to their player run event and promoted it and people posted great comments on twitter and such. It may actually rejuvenate players who don't play as much or vets that had quit to sign back in and play more.
The thought just hit me right now that shard reporters should be doing some of this to help alleviate the load of you having to do so much but have to keep you informed in an updated timely manner. Just have toons on all shards and be ready I just don't see them helping you out to much.