To be fair, at some level, about EA's more recent expenditures into UO -- IE: KR -- it was handled poorly by some bad management decisions along the way. SA... I'm not certain if SA was simply devolving the KR client or if there was more involved, but either way, the money that went into creating the KR client was largely a waste on ROI. Not that everything should be ROI related, but something as large as a new client should be attracting new customers to the game, not causing players to look at it and declare that they'll never play UO if it comes down to being only that client. But then, this is what happens when you turn your artwork over to a third party and then don't supervise it. As I've been directly told by one of the people involved, by the time they got the KR artwork back to implement it, they basically had to accept what it looked like because there was no time to change it. Now, one can easily argue, "No way I'd have let art go unsupervised," and I completely agree... such should never have been the case, but apparently it was.
As for EA spending money wisely on an MMO? Well, look... we've seen them mess it up time and time again. Even SW:TOR, which looked like it might actually succeed is not doing so well -- of course, in my opinion that's equally EA shooting the bullets too soon on release and Bioware developing a primarily single-player experience into an MMO. It's a beautiful game that focuses way too much on single-player and forces the moments that require grouping up. /shrug Point is, EA still hasn't learned any of the key, valuable lessons in MMO development, and it's looking less and less likely that they ever will.