Ultima Online might be a game to us, players, but it is a business service. Like with all businesses, to my opinion, promotions, rewarding customers' loyalty etc. etc. come as very important for the business to get new customers, maintain existing customer, use business strategies to keep customers over the years and so forth.Popps I hear what you are saying, i just believe differently than you. IMO every argument you make in favor of leaving the system as is, only further illustrates my point. If these rewards are so irrelevant to game play, what would be the harm in letting more people have access to them? The fact is, most of the veteran rewards, while not a requirement to play, are very sought after and would be useful to the vast majority of the player base.
If the product's revenues count on subscriptions lasting over time (the longer the time a customer is subscribed, the more months go by and so the more subscription fees come in as revenues to support the product), if a customer is appeased by a product in a short time, because they can experience all they want about the game in a short time, perhaps even get to have all Veteran Rewards right away thanking to short cuts which would reduce the actual time wait, it is a risk that the customer, having experienced all there is about the game which interests them, closes the subscription and goes elsewhere, to other products out there. This would be a loss for the game, because revenues would be lost.
So, having a Veteran Reward Program with rewards appealing and wanted by players but not really indespensable to play the game, as I see it is a very smart and ingenuous program which does precisely what a Veteran Reward Program should do IMHO, try to be appealing to motivate customers to keep their subscriptions as active month after month, year after year, and thus ensure revenues which can also help business planning for that game mid and long term.
What I am trying to say, is that as I see it a Veteran Rewards program that builds up rewards over time is a good program because it makes an attempt to try have customers maintain their accounts as active to build up the age to then qualify for the wanted Veteran rewards. This, as I see it, contributes to ensuring resources for the support of the game and helps for better mid and long term planning for new content since there is a bulk of accounts which stay active and so loyal to the game supporting it over time. This is better (more reliable for planning), to my opinion, than to have a higher number of accounts which open and close in 6 months...