The big picture is that UO still offers more options in terms of game play than any other online games out there and that is the only reason it is still around after 15 years.
The big picture is that the people who ultimately decide UO's fate don't care about how deep it is, just that it's profitable.
UO has problems that money and resources could fix, but they don't get the money or resources, and we just complain on Stratics, the devs do the best they can with the resources they have, and that's about it. Its not like Mass Effect, where it had a bad ending, the media goes crazy, EA spends a ton of money on a new ending.
The aggravating thing is that UO could be doing a lot better and everybody knows it, which would make us happier and make EA happier, but the first step is getting EA to invest the resources that are needed. That's not likely to happen since EA has financial issues, and since EA has decided to instead invest in another Ultima property.
Sure we suffered player population lost due to bad decisions due to clueless producers that does not even play the game in the past but I think EA finally got the message and have backed it up with their recent actions.
I disagree that the population problems are the fault of the producers - it was EA that has laid off large numbers of UO devs when UO was profitable, it was EA that forced UO to move from Texas to California and then California to Virginia, and it was EA that let the Ultima name pretty much die after IX. The only producers I think anybody really hates were during Trammel and AOS. I know it's popular for some to hate on Cal, but he produced Stygian Abyss and then had to watch the UO team be gutted thanks to Warhammer crashing and burning, along with some other EA problems, even though UO was profitable. Cal was trying to provide an actual plan for UO to bring in new players last year, but most of that was dismantled and tossed to the side. Those videos last year made it clear that Cal's hands were tied by somebody up top as well. Remember the video where a question was asked and Cal, Mesanna, and one of the engineers had to turn off the camera, talk about whether they could answer the question, and then come back?
As much as I don't like a lot of things that EA has done, UO's biggest problems are probably not even really EA's fault. UO's biggest problem from the start was one of its biggest advantages - it was the first mainstream MMORPG. A lot of people played UO in the first few years because UO was the only MMORPG they could walk into a Babbages or Electronics Boutique or CompUSA and buy. We forget that a lot of people played UO not because they had a deep love of Ultima but because EverQuest, Star Wars Galaxies, Warcraft, etc. were not yet available.
Plus UO is part of a small genre within MMORPGs - the so-called sandbox MMORPGs. Star Wars Galaxies was a part of that, at least early on, EVE Online is, Darkfall is, Archaeage is (if you're Korean). Like it or not, but the majority of gamers migrated to MMORPGs that hold their hands and/or heavily restrict PvP.
One major area that EA has an effect is that UO is being held back by its graphics. It's really a topic for another thread, but UO has not progressed technically like it should have - too many starts and stops and divided resources. F2P will not fix that either, because it's a problem that should be considered before F2P is ever even discussed.
People in this thread and elsewhere say UO should follow EverQuest or Lord of the Rings or Dungeons and Dragons and do F2P, but I think UO should be looking at EVE Online, not only because EVE Online was founded by people who loved UO's early PvP days, but because EVE Online by all accounts should not have survived this long - open-world full-loot sandbox PVP, and yet EVE Online is doing better now than it was 5 years ago and even 9 years ago when it launched. They've done the necessary technical/graphical upgrades to keep it looking fresh and attractive and they've reached out to players. While it will never hit WOW numbers, 400,000+ active players and growing is something that EA and Sony would be happy with.