I'm still confused as to what this thread, at least initially, is going on about. The link provided doesn't say one bloody thing about EA except for listing a title, and contrary to the contention that
EA's main money maker is the "box" games... (which from further points in the thread I take is meant to mean "PC games in boxes on shelves"), EA's money doesn't come from PC "box" games. I'm curious as to the source of this belief.
For years and years, EA's main bread and butter, as it were, has been the
console games, of which, clearly, Ultima Online is not one of.
In fact,
one needs only look to EA's investor relations site for Q4 2011 to see that, while the Q4 report focuses some on "EA Digital Revenue," of which the PC plays a significant (yet, not exactly growing segment) of EA's "digital" earnings (ie: downloads, MMOs, et cetera), like their traditional "boxed" market, they are expecting the console market to grow significantly (and, I'd bet, eventually to take the lead). The thing is, this is talking about the purely digital market.
If you look at
EA's 2010 financial report, you can read through to see that the biggest hits to EA's bottom line have been things like the "used game market" (which has caused them to offer more digital, direct-to-consumer offerings like map packs and so on in the console market, as there is next to nothing for a used PC game market), that their focus is on certain F2P models (ie: Playfish), but if you head to page 184, you can see their net revenue by platform.
Combined console revenue (360, PS3, Wii, PS2) was approximately 2.34 billion dollars from their FY 2010 (down from FY 2009's 2.77 billion, but up from 2008's 2.25 billion); comparatively, PC revenue was a whopping $687 million, down from both FY 2009 (712) and 2008 (702). Meanwhile, wireless platforms (ie: the DS, mobile, and PSP) were also down overall, but combined had $472 million in net revenue.
The one thing this report doesn't do, however, is break out exactly what online revenues are, much less break them down by game, by platform, by service, or anything similar. There are, however, things we can presume to be rolled into the "PC" figure given no breakout of "online" revenues. Among those are Dragon Age (what percentage is PC and what is console is hard to say) and The Sims 3 (this I would presume is mostly PC though there is a console version available). The Sims 3, it should be noted, was of note across all of their specific markets.
It should also be noted that the report mentions the floundering WAR and the upcoming SW:TOR games, but doesn't even blink at DAoC or UO. EA Mobile, Pogo, and Playfish, however, remain relevant.
So... what does this mean for us?
Ultima Online, like Dark Age of Camelot, isn't hardly a blip on EA's overall radar. And... by the makeover the DAoC site is getting, one might be pressed to believe that UO's blip is a bit dimmer -- which may (my opinion, not proven fact) mean that UO's subscriber base has finally fallen below DAoC's. The fact that EA's still talking about WAR also indicates it might not be floundering as badly as many of us presume (though I doubt there's any argument that WAR is not doing as well as EA had hoped).
The drive for digital downloads, though, is likely to continue to see EA push Mythic to release more micro-mini-booster "expansions" to try to squeeze more money out of the playerbase. Hopefully someone at Mythic has run the numbers though and seen that the offering from "UO:Rustic" and "UO:Gothic" weren't worth the detrimental hit that UO just took to its already diminishing reputation. If someone at Mythic is paying attention, the next booster/mini-booster should be of somewhat markedly improved quality. Problem is, with the rushed release of UO:HS and the poor state it was released in, following that up with the two mini-boosters that were shoved out the door this year really make it clear that someone wasn't paying attention to the UO:HS release (or overestimated why people had bought that booster in the first place).