Clearly this thread has not taken the relation of revenue to Cal and team's year end bonus. I suspect that all these nice pay to play add on's will get the kiddo's some wonderful new christmas presents....
That seems a bit cynical.
Besides--UO has been doing pay to play stuff for years--just look at UO game Codes. As little as I like to new booster packs, I will say in their defense that they are unnecessary for play.
Even if they had been incorporated into the Spring Cleaning rewards, I wouldn't have used them. I think that some of the items were poorly conceived.
Also I would like to point out that if these boosters do not succeed, they won't bring in any bonuses. In fact they will hurt the game. Corporate perception may well be that EA is throwing good money after bad.
There are other ways of revitalizing UO. Some pay to play may help, but a reward currency tied to specific accounts that will let players purchase great things, better graphics, better customer service, and a better game experience would all improve UO and hopefully increase the player base.
I admit that I've been critical, but the bottom line is that the dev team is understaffed and overworked. Better graphics people would also help.
Someone needs to convince EA that UO can effectively compete with World of Warcraft and Free to Play games. Uo needs a bigger investment of resources. In the long run I think UO has the potential to compete. Which is why all my 80th level characters in WOW are in mothballs.