$20 !!!
Lol, not content with ripping me off ingame anymore.
How much is the mark-up on these t-shirts, 100% ?
you can't even be bothered to add the gold colour to the UO symbol.
Cheap! and i don't mean the price.
You don't get out much, do you???
T-shirts are only inexpensive when BOUGHT IN QUANTITY in one print run.
I staffed anime cons for 10 years, before health, gas prices, and the death of the parent who funded my trips as a Birthday present pretty much ended my con-going days.
For a large con, typically a 1-color shirt with 2000-3000 copies cost in that range - and while staff could buy them at cost, that was still typically $10 or more; with an actual STAFF shirt costing $15-18 (again, no markup for the con) because the print run on those was about 100-200 shirts, and only in the numbers/sizes requested by the staff a couple months prior.
Based on those numbers, the 2-color Town Hall shirts given away to the RSVP attendees probably cost EA the equivalent of 2 months of one subscription's GROSS payments (probably closer to 4-6 months of the net profit) for EACH shirt given away (but the expense is able to be written off as promotional costs).
$20 seems like a very reasonable price for a short-run shirt, provided it's printed on a decent shirt brand.