I'm glad someone caught that. I was beginning to think those annoying fish only made it into my part of the world...ROFL!As long as it doesn't sing "Take Me to the River", I'm ok with it...yes, a trophy for your house wall.
Or "Don't worry, be happy"
Oh good grief. "THE SKY IS FALLING! THE END IS NIGH! *cluck cluck*"This kinda worries me. It basically shows that UO subscriptions are so low, it's no longer possible to keep the ship afloat by the subscription payments alone. And possibly less people bought SA then was anticipated. So , like it or NOT , this game (like all EA MMOs) probably is costing more to keep running then the profit it was supposed to generate.#1 - UO (as well as Warhammer and DAOC) are shifting to a Booster-Pack type of deployment rather than full blown expansion packs. A booster pack is smaller than an expansion but there will be 2 of them per year. Each one will add substantial content and fix a number of more major bugs. With the rate of deployment, by the time players grow bored with one Booster, the next one will be on the near term horizon so that model helps "pull" players through to the next piece of content.
To me, it seems like this is more of a "money booster" to justify keeping this game (and all other EA MMOs) running. surely even the most die-hard UO fanboys can see that. This is basically one step above server merges and eventually closing the game.
I actually see this as a smart move. Every time they release a new expansion they get a bump in subscriptions. The problem is it is relatively short lived. It doesn't take too long for the adhd generation to get it's fill and start looking for the next new thing.
This model for releasing new content is probably a pretty smart way of maximizing the boost in subscriptions that is always the result of releasing a new expansion. So in a way, this isn't just a "booster pack" from the player's perspective, this is a boost for the publisher as well.
My guess is that if you were to do a study you would find that the bump in subscriptions resulting from the release of a major expansion isn't that much greater than the bump that will result from the release of a smaller expansion such as the upcoming "booster pack". And when you look at the amount of effort and time required for a larger expansion, the smaller boosters will probably prove much more efficient and profitable.
While I'm not a big fan of soul sucking, money grubbing, greed driven corporate behemoths, I recognize that a certain degree of profitability is good for everyone, including those of us who love this game.