First the bit that's way more important than the game - congratulations to Sylvana Lily and her parents.
Now, regarding the UO stuff, especially the 'anti-cheat' elements. I'd wondered 'why now' for a cheating crackdown, when EA is short of money and resources, and chunks of the UO staff had been sacked. Sure, there's a general 'we do not approve of cheating' line, but let's be honest - since when has that led to any sort of real action, especially actions that hurt the bottom line cash profits of the game? But if you also factor in the leader of EA pontificating to shareholders that the future of the business is online microtransaction, there's a pretty good explanation for what's being done, how it might be approached, and what the results for us might be.
The 'cheat' programs out there (other than the speedhacks, which are a huge problem but don't fit with what I suspect the EA mindset on this is at the moment) are mainly ways around repetition, whether it's resource gathering or skill training. Most people don't enjoy those as much as they do playing the rest of the game, so there's an appeal to them, both for the RMT money makers and the more general playerbase. There are realistically two categories of user for those, the 'casual', small scale that apparently quite a few players use them for, and the much bigger, almost industrial scale, RMT end of the spectrum.
As has been pointed out a fair few times, closing those programs down for everyone would have no financial benefit to EA, and would actively lose them accounts - probably not the catastrophic numbers some doomsayers predict, but whichever way you work it out the cash flow would reduce from those accounts that use the banned programs being shut off. Never forget, EA is about making money, and even if stopping cheating is 'nice' the accounts department will be more than happy to let it go on as long as it's a net profit in cash for the company.
But now, if they are to shift to microtransaction sales from UOGamecodes, basic sense says what they need to sell are things that people will buy - and the big target that they would aim at is the stuff that lets people avoid what most claim they don't enjoy doing, and would most likely pay a small amount for - repetition like bulk resource gathering and skill training. Items that speed those up would probably be good sellers, if they wear out in-game you also likely have a recurring market - but there's a problem. The 'cheat' programs let you do those things for free... and although you'll sell some on Gamecodes for the honest players, you miss a fair few potential sales to the people who don't object to what EA says is wrong, and use the 'other' programs because they are there, easy, and free.
So what do EA do? They go after the repeated use of those 'cheating programs,' which in some cases was on an almost industrial level, because those hurt profits - the 'normal' player using a couple of scripts is likely to slip under their radar, because entirely server-side they are a tiny blip and they can't manually investigate all of those, whilst an automated responder acting on them is likely to cause so much grief they may as well blanket ban people on suspicion and hope the game survives. What they CAN see server side, and act on, is quantity and repetition of resource gathering and gold farming. Stick stuff in Gamecodes that takes over from the 'functionality' lost by the anti-cheat campaign, which the more honest players won't mind buying if the price is low enough. They'll weed out the bulk quantity dealers, probably scare a few other script abusers into closer compliance to the rules, but not cripple the cash flow, and if they get it right make the game overall more profitable for EA. And that is really why EA keep the product running, for the cash....
As for speedhacking - if they are right about wanting to raise the interest in PvP (and again, they are not doing that from altruism - if their market research and profit testing suggests there's money to be made in large amounts from a PvP customer base, they will work on it, otherwise they won't), then they will be working on detecting and blocking what those programs do, so we might see something move on that form of cheat too.
I reckon the first target, because it's more profitable and easier to address, will be large scale scripted resource and gold gathering though. And if their tools do work to cripple that - a long series of items on Gamecodes will follow pretty quickly, since player demand for bulk resources will go up, and where there's a market, there's profit.....