This game has that potential where viewers can browse the few streams on .. however it's not gonna work until the game gets more traction and it gets listed in Twitch database (which requires adding to Giant Bomb, it seems).
For the time being consider announcing ingame when you stream like ErasmusPrime did.
I agree it is a great idea to make YouTube vids atm.
If you'd really like a few random viewers, stream it under EverQuest. I don't think that's such a bad idea. It is somewhat relevant, and you get random viewers who are browsing the EQ streams. I got someone once in chat who thanked me for streaming it cause he heard about it on "project 1999".
PS: since the game is not properly listed yet it is irrelevant anyway that it is properly labelled as "Project: Gorgon", because you past broadcast doesn't even show up in the directory page:
www.twitch.tv/directory/game/Project: Gorgon
The main reasons to stream with the proper game tag atm is to show up on the official site's "livestreams" page, but you'll likely get more random viewers from the EQ audience. Up to you. It doesn't support thegame all that much to stream under "Project: Gorgon" atm, most important is to just stream the game (imho).