Personally, I find my leaning toward games with story more than anything else.
What is great about the Ultima Series and franchise IS exactly that.
As far as I know there were very few titles (from back in the day as they say) that allowed themselves to create a story wrapped with game trappings ... not game with story dolloped (sp?) on for good measure.
As far as UO is concerned, I can say it's more and more difficult to develop fiction adapting for every cycle of live event and still staying within the Ultima lore ... not simple the Ultima Online scope of that lore.
I read the history now and then, and I have cheated in the past and asked players offline to send me threads ... or read blogs about things of the past.
There are many ways to trip up ... it's almost like hearing a record skip when "feeling", purpose, and history don't sync up.
Then again there are those who just wanna show up and kill stuff. Well you can do that ... but you will rarely find me playing a "twitch" game ...