Not worth the investment. EA is looking at where they spend their money just like any other game publisher. They'll spend the money if it means they'll see a return (think of advertising for Activision's CoD games versus the last 2 007 Bond games). $100 million (source?) for Battlefield 3, if true, is a lot but they expect to see a return on that spending. Spending $10 million on advertising UO? I wish it were worth it.EA is dropping $100 million on advertising for Battlefield 3. I can't imagine what they are going to drop on Star Wars.
Makes you wonder what would happen if they scaled back the advertising by 10% and put that 10% into some of their other languishing properties like UO or Camelot.
I don't mean spending $10 million advertising UO, I mean spending $10 million on working on UO.Not worth the investment. EA is looking at where they spend their money just like any other game publisher. They'll spend the money if it means they'll see a return (think of advertising for Activision's CoD games versus the last 2 007 Bond games). $100 million (source?) for Battlefield 3, if true, is a lot but they expect to see a return on that spending. Spending $10 million on advertising UO? I wish it were worth it.![]()