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Some UO news.......

  • Thread starter kennykilleduo
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kennykilleduo

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Here, EA Games label president Frank Gibeau explains some of the thinking behind the decision to put out another title to sit alongside Warhammer Online.


Q: How would you describe EA's current strategy as far as MMOs are concerned?

Frank Gibeau: We started the category about 10 years ago with Ultima Online, so when it was very small in fact we created the category and it was very small for a very long time but pretty lucrative as you get subscription business on top of a retail business and then lots of new companies came in. It boomed in Asia. World of Warcraft came in and popped the category even larger. We just launched Warhammer Online in September, it's off to a very fast start. So we believe in a direct-to-consumer connected play experience for our customers so we're going after the MMO category pretty strong.


Q: Blizzard's recently been quoted as saying players who dropped WoW to play Warhammer are already coming back. Is that something you've observed?

Frank Gibeau: No, actually our player numbers are increasing, so I don't know where they're getting that data. Our numbers are doing great. It's booming, both in Europe and North America. We haven't launched in Asia yet so that's going to be a big opportunity but it's one of the fastest-growing MMOs in the history of the industry and we didn't see our numbers cap out or slow down - they're continuing to crank.

So given WoW is also tens of millions subscribers right now there's a lot of room to manoeuvre there. and I think there are some people that have both and they're going to hold on to both and play both, because they have very different creative centres. WoW is very much a player-versus-environment game and Warhammer is a lot more realm-versus-realm and player-versus-player, so people will dabble in both.

We have a lot of WoW players in Warhammer right now but we also have a lot of people that don't play Warcraft and are coming in from Ultima and Dark Age of Camelot and frankly are new to the category, because they like the Warhammer licence. It's obviously got a very big following in Europe and we're doing extremely well there. In North America, we're doing great.


Credit:

Phil Elliott
08:00 (BST)
04/11/2008


http://www.gamesindustry.biz/articles/star-wars-mmo-explained
 
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