Not to disagree Woodsman (by the way, I agree with almost everything you post), but to add on to this post... I follow RG's stuff too and believe he's got more in mind with social gaming than just pumping out BritanniaVille.
Like the three eras of gaming... the first two eras developed, refined and matured. Social gaming is still in the development stage of it's era... it hasn't refined and matured yet. Social gaming is in a crude, exploratory time... much like Meridian 59, MUDs and even UO back in '96 through '98. Just as those games created the genre, EQ and WoW raised the bar and redefined the MMO genre... just as GW2 and SWTOR are expected to be the 3rd gen MMOs that raise the bar and set a new standard.
RG sees social gaming as going to back to simplicity to draw casual gamers with some basic MMO design elements thrown into the mix. Like crafting, interaction, reliance and player created content... things that RG excels at. He believes that social games today are sorely underdeveloped, but with proper design and today's & tomorrow's technology... he can create social games that rivals the best MMOs, that would be the second stage of the social game era.
100% agrees with everything you said.
Even though RG believes that social games of today are underdeveloped they are still raking in a ton of cash. Can they be better? I agree they can and should. Technology advances always pushes the envelope what developers can do. IMO it's more going back to RG early roots in what he liked/loved to do with the early Ultimas.They can be better with more technological advances from that time..
While RG can now develop better (hopefully) social games with his company and him having full control he may achieve his goals and dreams in what he wants to build. With TR costing NCsoft 100 mil in developement and being rebuilt 3 times in it's making it was a struggle for him. Between a company wanting a finished product after 7 years in developement it wasnt good for him or NCsoft. Social gaming for the casual players is where alot of future developers will move into. It wont take years for some social games being built a they are in MMO's.
Nok also made an excellent point about GW2 and SWTOR. They will change the face of MMO's this decade.
Let me add..... NCsoft 100 million lost was big news on how a company can make mistakes making a MMO. EA has put 300 million into STWOR so this is huge for EA to get it right.