And let's be honest: For many years, no NEW players ever joined UO. Only a couple of returning veterans who come back for nostalgic reasons. But these numbers are dwindling now, too.
Free to Play could help luring to UO and getting acquainted with what the game really offers, but it won't solve the lack-of-new-player-problem.
This. F2P would simply change how money is moved around, but it would not solve the problem of new players, and it does not address many of the reasons why people leave UO. UO has been around for 13 years - somebody who was 18 when it came out is now in their 30s and their life and priorities are much different and F2P has no impact on that. Plus UO benefited from being the only known kid on the block when it launched. F2P doesn't do much for vets because what vet in their right mind would come back to UO not wanting a house from the start, and it's not like a vet coming back to UO isn't going to wonder what it's like. Somebody who left post-AOS has already experienced the biggest changes that have been made to UO.
UO has also continued to lose players to other MMOs ever since Asheron's Call and Everquest launched and F2P doesn't solve that. Blizzard goes through it with WoW as well - players leave everytime a new shiny game is launched. The difference is that many players come back to WoW. A big part of the reason they come back is that it's polished, familiar, and has a huge playerbase.
Without new players, UO will die. EA will not run it at a loss out of some kind of sentimental attachment.
I heard from a friend who heard from a friend that the Devs recently addressed the F2P topic. If this is true, would anyone have a link?
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March 1, 2011 UO Video House of Commons Transcript Part 3 | UOJournal.com
It can also be argued that the budget for UO development prevents much of anything like this from happening, and that just may be the real reason for what we have seen over these past few years.
They were really gutted after Warhammer fell apart and Stygian Abyss launched. They have stated that they don't have enough staff to really do more than one thing at a time and we've seen it. They can't do things like address bugs and add content at the same time, they have to try to fit bug fixes into their schedule when they can. They seemed to be able to barely get High Seas launched.
Adding in a F2P system and maintaining it would require a lot more developers, and EA is not hiring more developers for UO, not after they've laid off so many in recent years. Anybody who thinks EA would hire more developers for UO just to take it F2P is out of their minds. EA might hire more artists to generate more pixel crack on UOGameCodes, but they aren't hiring devs.
Their best chance at doing a solid F2P system would have been if they kept everybody around from the Stygian Abyss crew. That obviously did not happen, so now we are faced with a dev team that can only fix bugs or add content or do in-game events, and not all three at the same time (or even two).
An F2P system would quickly fail under the skeleton crew that we call a dev team. You need a more robust dev team that can do two things at once.
JC The Builder had it right - UO desperately needs a team dedicated to the live game - fixing bugs, handling ongoing in-game events, etc., and then another team dedicated to expansion - new content, etc.