I have long been an admirer of CCP, the developers of EVE. EVE has been an amazing success story, that has flown completely counter to the prevailing industry trends. It is a universe that offers wide open pvp, full loot, and even the possibility of permanent character death. It has the most complex and interesting in game economy of any MMO I have ever seen. It is a true sandbox environment, and character development is skill based, not level based.
It has succeeded as a relatively small independent game studio where many of the giants of the industry have failed. While they have been turning out the same level based, directed play, single player games in a multiplayer environment, over and over again, with the same "please-don't-hurt-me-or-steal-my-phat-loot" player interaction, and the same boring quests, over and over again, CCP has offered a game that is interesting, challenging, and a true massively multiplayer gaming experience.
But one of the best things they have done is create a real community of players and fans of the game, and they have communicated brilliantly with their player base, in an open and honest way. And recently they have made some mistakes, and seriously disappointed many in that player base.
And this is how they have dealt with it - with honesty, integrity, humility and openness. Game developers throughout the industry should be sitting up and paying close attention. This is something extremely rare in the industry, and in the world of business generally, and well worth emulating...
It has succeeded as a relatively small independent game studio where many of the giants of the industry have failed. While they have been turning out the same level based, directed play, single player games in a multiplayer environment, over and over again, with the same "please-don't-hurt-me-or-steal-my-phat-loot" player interaction, and the same boring quests, over and over again, CCP has offered a game that is interesting, challenging, and a true massively multiplayer gaming experience.
But one of the best things they have done is create a real community of players and fans of the game, and they have communicated brilliantly with their player base, in an open and honest way. And recently they have made some mistakes, and seriously disappointed many in that player base.
And this is how they have dealt with it - with honesty, integrity, humility and openness. Game developers throughout the industry should be sitting up and paying close attention. This is something extremely rare in the industry, and in the world of business generally, and well worth emulating...