The era is long over. Digital marketing has gone the way of MMOs--devalued by stats and metrics. There's only room left for volunteer-powered sites, like this one.
But here's the flip side: while gaming websites are universally marginalized by advertisers, game publishers still rely on them as the largest sources of free information and organic traffic.
What's the result? Gaming websites who rely on profits close, which tolls the death knell for the games they support--Crysis, NWN, etc.
Sad, but reality. We need a toast to sites supported by people who work for free.