The thing which I do not understand, is how come they are not concerned about their games' reputation in regards to cheating policies.
I mean, personally, as a player and perspective buyer of future games I KNOW that I will well stay away from ANY game released by Companies that I played games of where I have a feeling that cheating was not opposed fiercely.
I do not like playing the same game where others cheat. Period.
If I have a feeling that in a game I am playing cheating is not opposed as much as it should by the Company that owns it, well, at least for me future releases from that given Company will not be even considered. Period.
So, at least for what I am personally concerned, the issue of cheating can go far and beyond the current game, it can hit also future releases that I could be interested in purchasing.