That's a very good question and there is a huge diversity in pricing at the moment. With the recent influx of new players there is now a general shortage of supply, and with certain first-year rewards selling for 4-5 million, there is little incentive for anyone to claim one and sell it for less. You could pick them up for just a few hundred thousand earlier in the year, but now it seems that at least 2-3 million is the norm for most low-level ones. Horses are particularly in demand because of their look and the one-year requirement.