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Yes. I don't have time to search out the post at the moment, but I remember a specific comment, by Luc I believe stating that they wanted to step away from association specifically from "The Sims" franchise, and "broaden the scope" of interest, in the hopes of attracting players that are not necessarily sim-fanatics.
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"Broaden to the scope" to what? People who wanna kill ogres?
Until some breakout game comes along, social on-line games like ours are only about 20% of the market. For people interested in that kind of a game "The Sims" is a more appealing hook than "EA Land", I would think. If someone is browsing through a list of on-line game to try out, you want to have a name that will grab his attention and give him some idea of what the game is about. "EA Land" does neither. The devs should huddle with the marketing people and come up with something better.
CherryBomb
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In the context of what they were talking about, I think they meant people who would be interested in EA's other game titles....and not just killing ogre/monster type games. Games like the EA Sports division, etc. People who play games like that generally pick on those of us who are sims-addicts, wondering why we like to play 'electronic dollhouse' so much. I know I've heard variations of that question when I have told some people that my two favorite games are TSO and TS2. Some people just don't get the appeal of a life simulation game.