@THP - Where did you get the idea that "asian shards are normally shared internet servers/cafe type things"? They are run by the local EA branch (and possibly with their local business partners), not some shady setup at a mall.
Now if you're not referring to the servers but are talking about clients - I think having netcafes that are able to host UO clients can only be considered a marketing gimmick and also a good way for a guild to play together, like booking the entire lab in your campus so that you and your buddies can play net games...
It's good advertising too.
To keep playing with an account, they'll still need to pay subscriptions. I doubt the netcafe owner would subscribe to an account and let customers use his account. Plus, we still have a problem with customers deleting characters that other people have setup...
If they are using trial accounts, then it's just a marketing strategy to get more people to play UO.
@Aboo - I remember there was already a huge japanese/korean population and guilds back when UO started, esp on Baja and Pac. They only got their own shards a couple of years later, but that doesn't mean that they have not been playing and paying for the past 11 years.
It's just that EA Japan is so much more aggressive on their marketing strategy and comes up with alot of gimmicks to get players. They have almost free reign to do what they need for their customer base. Including a dev team that Draconi flew over to train.
I remember one Japanese poster mentioned that there was once a contest where the winner could bring a pretty AV (porn) actress on a real life date! ...erm...hmm...wha...oh nevermind...
I just wish EA US/EU/AU marketing would pay as much attention to their customers as well and give the same content to every shard. I mean the contents of course, not the actress.
Regarding New Year items, I know it's considered a shard event and the Asian shards got shafted for the past 10 years in event items. But come on, it's the new year everywhere! Can't a different theme be done for the other shards? I don't even have a problem if they can't think of different themes on the non-japanese shards and just copy the entire shinto temple thingy. Hopefully this will fall under the EMs' care from now on.
AOS Slimes - Ok, also an event. Alot of people complained about the vibrant Tokuno dye colours hurting their eyes on the forums during TOT1 and we now get crappy colors at TOT2 and slimes...sigh...
At the same time, the Japanese loved it, and EA Japan sold the tokens... So EA - Listen to me - most of us LOVE the vibrant AOS colors, please sell them and bring back the vibrant colours at the next slime event!
Finally, they really need to hurry up and release the anni tokens for purchase outside Japan. This is definitely not an event. They are just being slow...