Well, there is a famous saying about rumors, but because this is a Rated-PG board, I can't tell you the actual quote, BUT it involves a word that rhymes with "grass knolls" and that everybody has one.
However, this has gave me an idea for EAL. I'm going to start a new lot and call it "Rumorville." Sims would come in and I will charge them for rumors. The better the rumor, the more expensive it will be. Here is a sneak peek of the rumor catalog...
100 Simoleans: Will buy you a cheap rumor like the one you see in this thread.
1,000 Simoleans: Will buy you a rumor about 4th year anniversary gift actually being a blueprint for 5th year gift.
10,000 Simoleans: Break out champagne and rose petals, my friends! For this amount, you will get your very own photoshopped custom content photo of one of the devs romancing a sheep. (Or maybe its not really photoshopped *dramatic music plays*)
With so many gullible people, I can make a fortune out of this!