It really all depends on the PvP honestly to how well the game does..if it's too hardcore, it'll be a ghost tow like mortal online..and if it's too pansy most retro gamers who are looking for that old UO PvP fix will stay here or move on back to free shards, but as we all know it's not going to be a WOW replica and will not be a household name..either way! Beta has been paid for and am eagerly awaiting the next Lord British adventure!
But as for story/house customization/"trammy" things..the game is already leaps beyond UO..the decorating your house video is already wow! And only a few months into development