One of the main reasons I don't bother going to events is because of when they are scheduled. Weekends, from Friday evening to Sunday evening, are usually tied up with doing things with the family and/or the grandkids spend the night, which means Grandma doesn't even go near the computer. (It just makes the two youngest decide to bang on the keyboard and pretend they are typing too!)
On weekdays, we're generally not finished with eating dinner, cleaning up, hustling the grandkids and my daughter out the door (they eat here several nights a week) until 8:30 pm Mountain Time at the very earliest. Once in a blue moon, hubby and I have dinner eaten and dishes cleaned up and are out of the kitchen and free to do other stuff by about 7:30 pm Mountain Time, but that's pretty rare.
So, if I had my druthers, I would prefer to see EM events not happen until 9 pm Mountain Time....or even later on a weeknight. If they happened at 10 pm Mountain Time, which is 9 pm Pacific Time, I would think that would probably help out some of the Pacific Coast folks who have a similar situation with family obligations earlier in the evening.
Anyway, that's my feedback, for whatever it's worth. I know we "west coast" folks apparently don't count for much when scheduling things, but yeah, we're still around and we pay our subscription fees like everyone else. Once in a while it would be nice to feel like when we're try to have some loyalty to what is perceived as a "west coast" shard, the powers-that-be understand that we do NOT run our lives on the same schedule as folks on the East Coast. Consistently and regularly scheduling stuff for when we're trying to spend early evening time with our families so they are more tolerant of the time and money we spend on UO makes it hard to feel like we count for much.